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Advertising

What are the advantages of print media over electronic media?

Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. Print media have been struggling to survive in a digitized world. But comparisons between print media and electronic media have shown that print media provides many incredible advantages. Magazines, newspapers, leaflets, and catalogs are more effective at targeting customers and making a lasting impression.
Thoroughly read Chapter 10, Perform some research and in a paragraph or so, tell us what some of the current issues are related to print media? Tell us what do you think could be done for print media to remain profitable and relevant? What are the advantages of print media over electronic media? Does print still have a place in the future of advertising? If so why or why not?
Please only refer to etext for reference

Categories
Advertising

Article topic:

For this assignment, you must search for print or online media/news publications. i.e., magazines, newspapers, periodicals or journals and find a current article related to marketing, a business or concept learned, discussed in the course complete a write-up of the article, and upload into. Marketing and business trends frequently change, so the article cannot be over 3 months old.
All written summaries must be typed in a Microsoft Word document and include the following information.
1. Date submitted
2. Date of Article
3. Author
4. Publication/Source of Article
5. Summary of the article in your words
Your opinion of the article
Guidelines for Selecting Articles:
* An article from a reputable news source from the past few months. If the article is not dated, move on! If it is too old, move on!
*
Article topic:
* Discusses the marketing-related actions of a specific company
* Discusses a new technology relevant to some aspect of marketing
* Discusses a consumer trend that marketers can use
* Discusses a legal action that will impact how companies market
* Discusses an economic trend that will impact consumer and/or organizations in terms of marketing
* Discusses a social or cultural trend that will impact some aspect of how a company markets
* Focuses on a specific area of marketing, such as new product, branding, pricing, channels of distribution (methods of delivery, retailing, etc.), or promotion

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Advertising

How has technology influenced your current viewing habits?

Respond to all the three questions in your post.
1. With the variety of platforms available making it possible to consume whatever video entertainment content we want whenever and wherever, how would you define “watching television”?
2. How much television do you watch a day? How has technology influenced your current viewing habits?
3. What does “watching television” mean to you?
Share the name of your recently discovered or current favorite show and briefly describe what makes it a good show.

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Advertising

How much television do you watch a day?

Respond to all the three questions in your post.
1. With the variety of platforms available making it possible to consume whatever video entertainment content we want whenever and wherever, how would you define “watching television”?
2. How much television do you watch a day? How has technology influenced your current viewing habits?
3. What does “watching television” mean to you?
Share the name of your recently discovered or current favorite show and briefly describe what makes it a good show.

Categories
Advertising

I need you to write a essay analyzing an advertisement you cn choose what ad but can you but the ad in the essay

i need you to write a essay Analyzing an Advertisement you cn choose what ad but can you but the ad in the essay

Categories
Advertising

Provide background information about the history and present status of the good of service.

Your task is to complete an Advertising Campaign Report utilizing the information we have learned in class. Write the paper as if you are an advertising agency providing a report to the Board of Directors, CEO or CMO of your organization. It is your job to convince them to make the changes that you recommend.
Choose a good or service that you believe needs a change, adjustment, or complete overhaul of their current advertising campaign or promotional strategies. The following headings and subheadings must appear in your report:
Executive Summary
Background
Introduce your good or service. Provide background information about the history and present status of the good of service.
Marketing Goals
Based on the good or service’s history and present status, provide a short specific statement of marketing expectations.
Situation Analysis
Product Features.
This is NOT a list of features, but an analysis of the product’s attributes and how those features are (or might be) perceived by present and potential customers.
Present & Potential Customers.
Analyze the types of people who are customers (e.g. what gets them to buy the first time & what brings them back). As the basis for mass communications decisions, emphasis must be placed on mental perspectives (e.g. beliefs & benefits desired), as well as relevant demographic data as needed for media plans.
Complete either a SWOT analysis or a brand audit based on the good or service you have chosen.
Your SWOT analysis or brand audit must be thorough. In other words, you must justify your choices based on research, not speculation.
Communication Goals
Target Audience.
Based on the situation analysis, recommend a primary target audience and why it was selected. Again, since this is for communications, emphasis must be in terms of consumers’ frames of reference and benefits, as well as relevant demographic data that might correlate with those segments. This must be based on situation analysis and provide a logical and relevant basis for decisions.
Communication Objectives.
A specific and measurable statement, with your logic and rationale for why these specific objectives should be used. Based on the situation analysis, there should be a logical link between marketing and communications expectations. The discussion in this section needs to have adequate detail to provide a basis for your strategy recommendation. Accordingly, this section is the core of the paper and provides the basis for all that follows in section.
Strategies and Tactical Directions for Attaining Goals
Message Strategy.
Determination of message strategy that would be the central theme and message of the campaign. This must be both realistic and tied to communications goals, and should include: image to develop, produce and/or reinforce; how primary benefit(s) can be “creatively” conveyed to the target; and central appeal(s) to be made. Remember, the goal is to develop a coherent image for the client that is based on: a) how present or potential customers can realistically perceive the client; and b) what the customers consider important benefits.
Media Strategy.
Tied to communications goals and objectives, it should include: (a) Selected allocation to media platforms (i.e. radio, television, internet, magazines, newspapers, billboards, etc.) and your justifications; (b) A general statement of reach, frequency, continuity and size of messages; and, (c) Qualitative factors of media selections to optimize communications. Any discussions of relevant usage of sales promotion or publicity strategy should also fit in here.
Conclusion or Summary
References
I have included paper already wrote for this class. please use scholarly scoures.

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Advertising

Write a research paper about community practice and their genres

Write a research paper about community practice and their genres
The commnunity of practice that I want you to write about is a local financial company in Texas (or somewhere else, doesn’t matter).
The genres are memos, business letter, social media…
PLEASE FOLLOW THE RUBIC ATTACHED
FOCUS ON THE DICUSSION PART

Categories
Advertising

Write a research paper about community practice and their genres

Write a research paper about community practice and their genres
The commnunity of practice that I want you to write about is a local financial company in Texas (or somewhere else, doesn’t matter).
The genres are memos, business letter, social media…
PLEASE FOLLOW THE RUBIC ATTACHED
FOCUS ON THE DICUSSION PART

Categories
Advertising

Students will post these papers into this online discussion forum.

Overview: Students will be expected to identify advertising campaigns occurring in the “real world.” These can be local organizations and businesses attempting to promote their brand, product, or service to the community or large scale promotional campaigns for national/international audiences. These short papers (2-3 pages, double-spaced, normal font, 750-800 words) will include a brief summary of the campaign, links to concepts discussed in the class, and an informed evaluation of the campaign’s quality. STUDENTS WILL POST THESE PAPERS INTO THIS ONLINE DISCUSSION FORUM. STUDENTS MUST ALSO RESPOND TO AT LEAST FOUR OTHER STUDENT’S PAPERS (offering meaningful insight, not just “thatz kewl!”).
Structure: Try to select a something that a company or organization is doing for ADVERTISING (i.e. communication to promote a product or service; it should be their messaging to make people like or care about the product/service; NOT a “we’re having a 50% off sale” type messaging). After figuring out what company’s promotional messaging you want to write about, you will probably want to research it a little (by looking at the organization’s website, etc.). You should summarize this information and explain the advertising campaign in about one page (double spaced, normal font). Next, try to link it with some concepts we have looked at in class. You should explain and underline the specific course concepts you see in the campaign/project/event. For example, if you looked at an advertising campaign that regularly showed cool, young people driving a certain car brand, you could note advertising persuades as this is a clear attempt to persuade audiences that interesting, youthful people prefer this brand (note how this was underlined). Again, this will probably take about a page and should include a variety of course concepts we’ve explored. YOU MUST INCLUDE AT LEAST FIVE COURSE CONCEPTS AND THEY MUST BE UNDERLINED. Finally, you should complete the paper by evaluating the advertising campaign you’re looking at. This should be opinion based, but it should also indicate that you have been reflecting on course concepts (i.e. more than “this suck b/c it’s ugly” or “this rulz bc it has hot ppl n it”). 2-3 pages total. Be prepared to discuss them in class.
After finishing the paper and saving it, you will then need to CUT and PASTE the full paper as a response in the discussion forum below. After posting your paper, you must also respond to FOUR other posted papers, offering your own insights and informed opinion (perhaps integrating course material). FIVE total posts (the initial posting of your paper AND four responses to someone other papers) are expected.
Sample Outline: This is a sample outline for what your paper might look like. PLEASE USE THE HEADINGS BELOW TO KEEP YOUR PAPER CLEAR AND ORGANIZED.
1. Advertising Campaign Description (this will be about one page)
Sample Text: “The company’s advertisements for cars uniquely focused on young people having fun with the car’s features…”
2. Links to Course Content (this will be about one page)
Sample Text: “Advertising serves a persuasive function which means that such messages try to change the attitudes of potential customers and affect their purchase decisions. This campaign showed a diverse group of trendy twenty-somethings having exciting experiences with the car in attempt to make the car seem more attractive to youthful audiences…” (note how the term from the course was put in bold, defined clearly, and linked to the campaign; you will do this for five different items discussed in the course)
3. Evaluation (this will be about half a page to a page)
Sample Text: “This campaign was ineffective because the brand remains somewhat stale and the images shown are not likely to persuade new audiences to like the car…” (you could also argue it was effective; this is opinion based; it just needs to be thoughtful and informed)

Categories
Advertising

Why or why not?

As the media landscape continues to change, discuss some of the reasons that advertisers are shifting advertising dollars to new/nontraditional media. Does this mean that traditional media advertising such as TV and magazines may no longer exist in the future? Why or why not? Your post should make references to module discussions about how characteristics of the target audience, product and the advantages or disadvantages of the medium influence media selection for advertising.