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Hospitality businesses operate in a highly competitive environment. Factors within the external and internal environment create strategic challenges that hospitality businesses need to respond to in order to maintain their competitiveness. You are required to write an essay that analyses competitive threats faced and the strategic responses adopted by hospitality businesses in the present strategic environment. You should provide examples from the hospitality industry to illustrate your points. You should also include your own recommendations for the hospitality businesses to respond to strategic challenges they face. It is important that your research focus on the current and
emerging developments in the strategic environment of the hospitality industry. The use of relevant academic literature and industry research is expected.
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